Fixing things and getting tenure

At the conference I attended several weeks ago, several panelists addressed what they see as major problems in the academy.  The biggest issue seemed to be how does one address these problems and still get tenure? The problems are many, as many of you know.  In a single conference, I attended panels considering the problems of a specific kind of scholarship, digital publications, and service.  Each of these things is particularly relevant to me as I want to get into the specific-kind-of-scholarship, I have submitted an essay to a digital journal, and I do a lot of service (my two departments are small, so this is a necessity).  Often these things aren't given a lot of merit in the academy, for a whole lot of reasons--some valid, some not.  Everyone I spoke with agreed that these things need to be considered/addressed differently.  Essentially, the academy is outdated, and we're all operating under two models, so to speak.  We work under the more modern model in our daily lives, but when it comes to getting tenure, we then operate under a model that is about 15 years out of date.  Promotion and Tenure committees are outdated across the board.  We all want to get tenure, so we play the game, even though we disagree with the game.  There weren't a lot of ideas about how to fix the game.  The primary one was this: get tenure and then start advocating for your junior colleagues.  I appreciate that idea, but it isn't the most expedient solution.  It also seems that once many of us get tenure we'll be ready to do the things we want to do rather than take on advocacy roles (this was an issue that was brought up in at least two panels).  So this leaves us with no real solution. 

I'm not sure where I'm going with this, but I have been thinking about it a lot.  I am in a non-traditional appointment, so I'd like to think I could do some non-traditional research.  I think that would be valued within my home departments, but I'm not sure how it would be received within my faculty and university at large.  It seems like there must be a way to get everyone on the same page, but that also seems to be a rare thing within an academic institution.